Marketing 20 books |
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- Al Ries and Jack Trout The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (1993)
- Al Ries and Jack Trout Positioning: The Battle for Your Mind (1981)
- Robert B. Cialdini Influence: The Psychology of Persuasion (1984)
- Seth Godin Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999)
- Malcolm Gladwell The Tipping Point: How Little Things Can Make a Big Difference (2000)
- Kenneth Blanchard and Spencer Johnson The One Minute Manager (1982)
- Timothy Ferriss The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (2007)
- Eric Ries The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (2011)
- Stephen R. Covey The 7 Habits of Highly Effective People (1989)
- Michael E. Gerber The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (1995)
- Charles Duhigg The Power of Habit: Why We Do What We Do in Life and Business (2012)
- Jonah Berger Contagious: Why Things Catch On (2013)
- Chris Anderson The Long Tail: Why the Future of Business Is Selling Less of More (2006)
- Guy Kawasaki and Peg Fitzpatrick The Art of Social Media: Power Tips for Power Users (2014)
- Marty Neumeier The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (2003)
- Gary Vaynerchuk The Thank You Economy (2011)
- David Meerman Scott The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (2010)
- Clayton M. Christensen The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (1997)
- Ekaterina Walter and Jessica Gioglio The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (2014)
- Robin Lewis and Michael Dart The New Rules of Retail: Competing in the World's Toughest Marketplace (2012)